Cargo Revolution is a transformative initiative focused on promoting the use of cargo bikes as sustainable delivery systems in various boroughs of London. The project aims to reduce carbon emissions, congestion, and noise pollution caused by traditional delivery vehicles. By encouraging businesses and individuals to adopt cargo bikes, Cargo Revolution aims to create a more sustainable and efficient urban transport system. Through its website and social media presence, the project raises awareness, shares success stories, and provides resources to support the adoption of cargo bikes as a viable alternative for urban logistics.

I designed the branding and identity of this campaign and the borough charter with the design director of the Glimpse Studio.

Link to website
Link to Instagram and Twitter

In his 1996 essay ‘Cultural Identity and Diaspora’, the theorist Stuart Hall argued that cultural identity is not only a matter a ‘being’ but of ‘becoming’, ‘belonging as much to the future as it does to the past’.

Culture Lost & Found was Graduation Project for Postgraduation on Graphic Communication Design in Central Saint Martin, UAL. 

Conflict with identity is rooted in its implications of “sameness” and it is inevitable to include external variables such as artifacts, practices, experiences.

This project challenges the authoritative glance towards culture and highlights the transformation, unity, and contradiction through daily rituals

Visit the link.

We curated never-before-seen selection of images from the Beijing Silvermine, a collection of discarded negatives taken in China between 1985 and 2005. We worked closely with with archive curator to select, organise and name the images into categories that lives on Dropbox with 350 files tapping into the audience’s collective memories of ‘Family albums’.

I designed the visual identity, creative briefs and editorial design for It’s Nice That articles featuring Beijing Silvermine Archive and commissioned Artist’s piece inspired by the archive images.

An artist was briefed to create a new artwork inspired by the ‘Inspiration Archive’ and bring elements celebrating the their Chinese heritage in their work. The commissioned artist Melissa Kitty Jarram’s piece was inspired by her early memories of living in China and the fragments from the archive helped her relive those memories and puzzle them together into this composition.

Link to the articles
Link to the archive

Scribe is a tabloid designed and distributed by me. The format was decided by the publication's purpose—to accumlate conversations about cultural practices how it related back to people’s contemporary identity. Reimaging the conventional newspaper format, storming new perspective to rethink cultural identity, sense of belonging and generational change.

Readers to welcome to turn, flip, rip and enjoy the implanted large-scale poster, made possible by the unbound newsprint leaves.

What happens when the focus is shifted from the plot?

I was intrigued by the treatment of background objects as a medium to unfold more information that adds value to the narrative by John Berger’s discussion on the painting ‘The ambassadors by Holbein’ in his book, ‘Ways of Seeing’.

Tejeemola is an Assamese folklore from বুঢ়ী আইৰ সাধু (Burhi Aai'r Xaadhu) compiled Lakshminath Bezbaruah in 1911. Engaging in dialogue with people both familar and unfamiliar with the plot, this project unfolds the ethnographic relationships.

Meet Sorted - The app that helps you manage time, increase efficiency. It helps you complete task conviniently adjusting your daily routines & location, track your progress and push yourself to new heights!

Customise your task into categories recognised by AI that helps track task locations and record statistic. Choose an avatar that helps your achieve your goals.

Create your goals and complete them effortlessly with the push notification near task locations and. Organise task according to priority and categories.

Track your habits and analyse progress. Avatar offers pep talk when progress is slow and pushes alerts to manage distratcions.

The cover design is inspired by a distant imagery of the dystopian Earth in future and a subtle hint of its evolutionary resets in the past as a reminder of the magnitude of our actions contributing to the speed of climate change. The Uninhabitable Earth by David Wallace-Wells is both a meditation on the devastation we have brought upon ourselves and an impassioned call to action.

This was my submission for Adult Non- Fiction Cover 2021- Student Design Award by Penguin.

‘CLDS Community’ was a system design to helps develop engagment, manage stressful environment and build effective communication in personal level as well as a community. This project was an outcome of careful observation of the enviroment and system in C5 Pancras Building availed by the Camden Learning Disability Service.

It is a tacile form of communication to facilitate dialogue using cards and a totem.

This a commissioned projects which required me to work on the visual language for the thesis focusing on ‘craft clusters of India & cultural competence’ for Design for sustainabilty programme at SCAD by Haleemah Sadiah.

I got the chance to work on visualising icons, covers and documenting a small section of the project.

What makes an icon?How can we deconstruct, remix and hack what we see as iconic?

Cheetah was a collaborative project which is part of Shared Campus: Hacking Global Pop Icons 2021. Billie Eilish was 2021’s icon for research. I got the chance to work on a creating soundtrack and visuals as method to decode Billie’s method of working and presence in social media and how it played a role in making her a popular pop icon.

Lala Lori is an Indian brand that makes handmade crochet products for babies made from hypoallergenic, sustainable materials that are ethically sourced.

The concept draws on the founders’ vision to create products that provide love, care and comfort as a lullaby (trans-lala lori).