Cargo Revolution
Brand Identity · Campaign Design · Print & Digital Design
Cargo Revolution is a campaign aimed at transforming urban delivery systems by promoting the use of cargo bikes across London boroughs. The initiative seeks to address growing concerns around emissions, congestion and noise pollution by encouraging a shift away from traditional delivery vehicles.
Approach
Working with the design director at Glimpse Studio, I developed the visual identity for the campaign along with the borough charter. The identity needed to be optimistic, community-focused and scalable across digital and physical environments. The design language combines strong typographic clarity with warm, accessible visuals to appeal to local councils, businesses and residents alike.
The website and social channels act as key engagement tools, highlighting case studies, offering practical resources and building momentum around the movement. The tone throughout was crafted to feel inviting and empowering rather than prescriptive, supporting behaviour change through positive storytelling.
Outcome
Cargo Revolution has established a strong and recognisable presence within London’s sustainability space. Through accessible design and strategic communication, the project has helped mobilise local action, creating a foundation for cleaner, quieter and more efficient cities.
Team
Mike Andrews
Credit
The Glimpse Studio