I’m a designer working across stories systems and visual identities to create thoughtful work shaped by research and guided by intuition. I care about design that feels human curious in process and clear in intent.

My practice moves between brand editorial and digital design with a soft spot for crafted objects and printed matter. I’m interested in how form can carry meaning and how design can build quiet connections between people and ideas.




Clients

Its Nice That, UAL, Glimpse Studio, Lovers.co

Experience

Freelance Graphic Designer — Self-employed

London | 2024 – Present

NAMES — Graphic Designer

London | 2023 – 2024

Endource Ltd- Freelance Graphic Designer

London | 2022- 2023

The Glimpse Collective — Freelance Creative Designer

London | 2022

It’s Nice That —Freelance Mid-weight Creative 

London | 2022

Chuski Pop — Freelance Graphic Designer

Canada | 2019

POPxo — Junior Graphic Designer

New Delhi | 2017 – 2018

SchoolCity Inc— Freelance Graphic Designer

California | 2017

Chumbak Design Pvt. Ltd. — Graphic Design Intern

Bengaluru | 2016 – 2017

The NorthStar Consultancy — Graphic Design Intern

New Delhi | 2016

Lifestyle International — Graphics Design Intern

Bengaluru | 2016 – 2017
Education

MA Graphic Communication Design

Central Saint Martins, UAL —2019–2021


Typographic Intensive 

Central Saint Martins, UAL —  2019


BA Fashion & Lifestyle Accessory Design

National Institute of Fashion Technology — 2013–2017

Hacking Global Pop Icons — Shared Campus Summer School

University of the Arts London (UAL) & partners including City University of Hong Kong, Hong Kong Baptist University, Kyoto Seika University, LASALLE Singapore, Taipei National University of the Arts, Zurich University of the Arts | London & Online — 2021



Skills

Systems & Brand Identity
Art Direction & Creative Strategy
Digital & Editorial Design
Animation, Illustration & Motion Graphics
UX/UI Collaboration








Sana Kashyap
Digital & Brand Designer
London UK

im.upasanaa@gmail.com
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©2025 Sana Kashyap