Mythos
Brand Strategy · Visual Identity · UI/UX Design · Art Direction
Mythos is a research and strategy studio working at the intersection of healthcare and sustainability. They needed an identity that communicated analytical rigour and a forward-thinking mindset, capable of reflecting the complexity of their work without overwhelming it.
Approach
The visual language is built around structured adaptability. Arizona Mix, a typeface that shifts between serif and sans serif, became the foundation for a typographic system that feels precise yet flexible. A rotating 3D cube motif was introduced as a metaphor for their multifaceted research processes.
Outcome
The brand identity communicates clarity, credibility and innovation. A new microsite integrates case studies, services and research insights into a seamless user journey, improving client engagement and helping Mythos establish itself as a leader in evidence-based strategy.