Sorted
Brand Strategy · Visual Identity · UI/UX Design · Packaging · Copywriting
Sorted is a productivity app designed to help users manage time more intuitively. It adapts to users' routines and locations, enabling them to complete tasks with less friction and greater clarity. The goal was to create an experience that feels smart, encouraging and deeply personal, something that fits into your life rather than interrupting it.
Approach
Users can customise tasks into AI-recognised categories, which track both location and frequency. By analysing behavioural patterns, the app offers insights into productivity, habits and efficiency. A key feature is the avatar, a digital companion that delivers motivational prompts, gentle nudges and alerts when progress slows or distractions arise.
Push notifications are triggered near relevant locations, offering timely and context-aware reminders. Tasks are organised by priority and category, while integrated habit tracking and goal-setting tools provide a clear view of ongoing development.
Outcome
The result is a personalised productivity tool that feels both intelligent and supportive. Sorted blends thoughtful interaction design with behavioural insight, helping users stay focused, build positive routines and achieve their goals with greater ease.